Why You’ll Love It

This award-winning serum works to visibly transform your hair into smoother, shinier, healthier-looking hair in just seconds. It reduces frizz, adds shine, nourishes, strengthens and protects hair from heat styling (up to 450º F.) and breakage.

Safe for sensitive, acne-prone skin and eczema-prone skin.

Hero Ingredients

Hemisqualane (C13-15 Alkane): A plant sugar-derived alternative to silicone. Provides color and heat protection, reduces frizz, and keeps hair looking and feeling smooth
Squalane: A natural, plant sugar-derived moisturizer that nourishes locks, restores luster, and adds instant glass-like shine and softness
Ethylhexyl Olivate: A plant derived from olives that softens and nourishes the hair

Full Ingredients

ETHYLHEXYL OLIVATE, C13-15 ALKANE (PLANT DERIVED), SQUALANE

Skin Benefits

Non-comedogenic (won’t clog pores)
Non-irritating
Safe for sensitive, acne-prone skin and eczema-prone skin

Hair Benefits

Reduces frizz
Reduces breakage
Adds shine
Nourishes
Strengthens
Heat Protection (up to 450°F)
Color-Safe

How to Use

Apply 2-5 drops to damp or dry hair (more for longer/thicker hair), focusing on the mid-lengths to ends. Use before styling or as a finishing serum for extra shine and frizz control.

Dr. Iris Rubin Tips

“Cocktail with your favorite SEEN styling products for even more magic.” — Dr. Iris Rubin, Founder & Harvard-trained Dermatologist

Our Mission

SEEN is dermatologist-designed and recommended hair care that transforms your hair, scalp, and skin in one. After discovering the connection between hair products and skin health, Harvard-trained dermatologist Dr. Iris Rubin recognized that achieving healthy-looking skin starts includes skin-first haircare products, that help maintain your scalp and skin health. SEEN products are clinically proven to be safe for sensitive skin and scalp, non-comedogenic (won’t clog pores) and designed to help you achieve stronger, smoother, healthier-looking hair.

Shop The Regimen: Fragrance Free Blog Feature

SEEN Magic Serum, Fragrance Free